
From left, John Mackey, Michael Pollan.Photo: courtesy Whole Foods and MichaelPollan.com
It’s a match made for the ECW: John Mackey, co-founder of
Whole Foods, versus Michael Pollan, author of
The Omnivore’s Dilemma, the best-selling critical overview of modern industrial foodways that reveals Whole Foods to be
just another big supermarket chain! In an
open letter, Mackey has accused the writer of not doing his research, but this afternoon they will meet face-to-face and finally resolve the question of who’s handier with a folding chair. Actually, they’re just going to debate, after Mackey gives a presentation modestly called “The Past, Present, and Future of Food.” It’s happening at the University of California, Berkeley, at 10 p.m. our time; you can see it Webcast live
here — or wait for our breathless take on the proceedings tomorrow.