Michael Pollan Versus Whole Foods: The Smackdown

From left, John Mackey, Michael Pollan.Photo: courtesy Whole Foods and MichaelPollan.com

Its a match made for the ECW: John Mackey, co-founder of Whole Foods, versus Michael Pollan, author of The Omnivores Dilemma, the best-selling critical overview of modern industrial foodways that reveals Whole Foods to be just another big supermarket chain! In an open letter, Mackey has accused the writer of not doing his research, but this afternoon they will meet face-to-face and finally resolve the question of whos handier with a folding chair. Actually, theyre just going to debate, after Mackey gives a presentation modestly called The Past, Present, and Future of Food. Its happening at the University of California, Berkeley, at 10 p.m. our time; you can see it Webcast live here or wait for our breathless take on the proceedings tomorrow.