Lower East Side Residents Seek to Cream Ben & Jerry's

Ice cream for the true tree hugger.Photo: Paul Nasrani

Lower East Side couple Paul Nasrani and Simi Mir are taking on Ben & Jerry's in a dairy case near you. Their all-natural Adirondack Creamery ice cream, made from hormone-free milk and cream from local farms, is now available in flavors like Whiteface Mint Chip and Barkeater — just look for the plain white cartons at Garden of Eden, Westside Market and Amish Markets, and Fine Fare. The couple is committed to selling only within 150 miles of the dairy in Kingston, New York, where Nasrani drives to make flavors ranging from coffee to peanut butter. Still, with the emphasis on localization, we wonder why they’re considering using Oregon cherries for an upcoming flavor. What's wrong with the ones at Union Square? —Alec Appelbaum