Picholine Lures Café Boulud Alum to Upper West; Fiesta de Red Hook Vendors!

Astoria: Soleil Coffee Shop and a 7-Eleven are opening soon. [Joey in Astoria]
Clinton Hill: Heineken is filming a commercial today at 313 Clinton Avenue. [Clinton Hill Blog]
Corona: Enjoy a pirated DVD with your dinner on Roosevelt Avenue. [NYT]
East Village: Support Willies cause while getting buzzed this Saturday at Counters organic beer tasting. [Grub Street]
Lower East Side: The beer room at Whole Foods even sells PBR with a pitch to keep hipster interest alive. [East Village Idiot]
Midtown West: Daniel and Oceana alum Scott Ekstrom has been tapped to run the kitchen at Brasserie Forty Four, the restaurant destined for the redesigned Royalton hotel. [Eater]
Randalls Island: The concessions at Farm Aid were stocked with local, organic, or family-farm-raised fare, but nothing really tasted that great. [Diners Journal/ NYT]
Red Hook: The vendors are celebrating their seasons extension with a livelier than usual weekend event more soccer games, piatas, music, and a two-day art exhibit featuring photographs taken by the food vendors. [Eat for Victory/VV]
Upper West Side: Terrence Brennen has overhauled his culinary team at Picholine appointing Scott Quis formerly of Caf Boulud as Chef de Cuisine and Jason Hua from Jean Georges as executive sous-chef. [Grub Street]