We just got a look at the Ssäm Bar New Year’s Eve party, and while we won’t be attending (that $300 is earmarked for a new car), we have to say that it looks pretty impressive. For your three bills, you get open bar (beer, sake and wine only), plus Champagne (but for how long?), and, in the food department, such Ssäm standbys as artisanal-ham plates, aged steak, and a slow-cooked pork butt, d.b.a. Bo Ssäm usually $180 when you order it on the menu. We still can't figure out the economics of Ssäm Bar, but given Chang's resistance to moneymaking (through expansion, cookbooks, etc.), we doubt he's looking to make much money. And if the “unlimited beer, wine, and sake” really are unlimited, the Soupman could well end up on the red side of the ledger.
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