Punk’d by Pinkberry

Pinkberry

Clockwise, from top left: Benny Tagliareni, Vanessa Rosario, EZ Delarosa, and Ligia Mathias.Photos: Tim Murphy

Back in those heady days when the small-screen Sex and the City reigned over New York, it was all about skinny girlie-girl Miss Charlotte York and her tasteless Tasti D-Lite. Lets hope that this summers big-screen SATC has caught up with the times, because any body fatphobic New Yorker knows that today its all about that tangy frozen yogurt Pinkberry. "All natural!," its makers initially bragged. But now, the dollop is out of the cup: A class-action lawsuit accusing Pinkberry of deceptive marketing has forced the company to reveal that its all-natural concoction is amply propped up by, as the Times reported, three kinds of sugar, at least five kinds of additives, four acidifiers, and two ingredients...that were characterized as fillers. (Fillers!?!?!? Run!!!) So we popped around the corner to our favorite Lucite-happy Pinkberry-fix clinic (uh, franchise) to ask the warm-spring-day Pinkaholics if they felt devastated and betrayed. They do, kind of. Tim Murphy

Benny Tagliareni, 28, office-supply sales rep, Chelsea.

Do you come here a lot?
A little too often. Its very addicting. Almost like crack.
How would you describe the taste?
Different. Um, sour. Um, natural.
Well, its not all natural.
Is that unnatural stuff?
Yeah.
Its still good, though! Is that bad for you? Is it going to kill you?
How do you feel inside when you eat it?
Its like having a candy bar.
Well, who knows how bad this stuff is for you? All it means is that its not natural.
Everybodys trying to make a living, right?

Vanessa Rosario, 24, dental assistant, Washington Heights.

Did you think Pinkberry was all natural?
Thats how they advertised themselves. One of the dentists in my office was coming here two or three times a day. This was substituting his meals.
Is this news shocking to you?
Ive never looked at the ingredients of yogurt, but I didnt think it had fructose in it. But this one does.
What about Tasti D-Lite?
Uch, no. I dont eat Tasti D-Lite. Its all fabricated disgusting. Theres nothing wholesome about it. Youre ultimately eating garbage. But I dont expect any fast food to be healthy at all.

EZ Delarosa, 45, photographer, Hells Kitchen.

How do you feel about Pinkberry?
I love it.
Think its all natural?
Im not sure what it is. I hope it is.
Well, its not.
Well, Im addicted to it. Theres not much I can do about it.
What about Red Mango?
I havent heard of it.
What about Tasti D-Lite?
I dont like it. It doesnt taste good.

Ligia Mathias, 30, salon assistant, Park Slope.

What do you think is in Pinkberry?
They say its yogurt. I think its yogurt.
Well, yes, but other stuff, too. Do you feel betrayed?
I assumed there was other crap in it.
Where are you from?
Brazil. So Paolo.
Do you have stuff like this there?
We do. But its not really popular. Its very expensive and kind of a fancy thing to have.
Whats the fun snack there?
Aa. Its a frozen fruit. Its very earthy, and you mix it with other fruits. Its supposed to be very natural.