Will Smoothies Save Starbucks Profit Plunge?

starbucks
It looks like that recession diet the Times talked about doesnt include Spiced Pumpkin Lattes, because the profits at Starbucks are down a very venti 28 percent, according to Advertising Age. What will save things? Smoothies! The bucks is introducing 270-calorie protein-and-fruit-blended beverages (which makes them sound a little like a meat shake) nationwide this summer, and next year itll launch an as-yet mysterious fruit-yogurt-dairy bevy with a smooth, frozen texture. In the meantime, the chain remains in a bind unseen since the Simpsons got caught in a Trapuccino.

Starbucks Sees Profits Drop 28% in Second Quarter [Ad Age]