Ruby Tuesday Gives Up the Exploding-Restaurant Gig

As if it werent dispiriting enough that the Montauk monster may have been a viral-marketing scheme, Ruby Tuesday has released a new video admitting they were just joshing when they blew up a restaurant named Cheekys instead of the last old-style Ruby Tuesday building. Cheekys, theyve revealed, was a scale model, and the demo scene was a combination of actors and computer graphics. Who wouldve thunk it? Well start caring about this as soon as their apology for the supposed ruse is matched with a coupon for some sizzling fajitas

Related: Ruby Tuesday Blows Up Wrong Restaurant