El Baño’s Marketing Push Is Really on a Roll


el bano

The keys to something.Photo: Jed Egan

Normally when we receive a package with no return address containing nothing but a roll of toilet paper, we assume someone is trying to tell us something. But we knew this was the doing of mystery club El Bao even before we saw the ribbon holding a key and a small card reading Hola! on one side and Its real elbanyonyc.com on the other. Down by the Hipster also received a roll this morning, and so did Guest of a Guest. So these people do have some serious backing behind them they can afford first-class mail and the services of a locksmith! Shall we outline the possibilities?

1) El Bao is a cheesy club that doesnt realize how cheesy its marketing is.
2) El Bao is a cool club that is using cheesy marketing ironically.
3) El Bao thinks its cool for using cheesy marketing ironically, but its actually cheesy.
4) El Bao doesnt exist and this is all a somewhat cheesy, somewhat cool joke.

Any other theories? Share them with us, before we end up crawling the Lower East Side for bodega bathrooms.

Earlier: El Bao Is Hiring, But Were Still Not Buying It
Is New Yorks Most Exclusive Nightlife Experience Just a Hoax?