Sell It to the Tourists

This would look so much better in unrecycled plastic.

Ohio boy Craig Zucker only moved to the city in 2003, but he's accrued enough, um, "ambition" to start selling twenty-ounce bottles of NYC tap (a.k.a. Tap'd NY) for $1.50. We're not knocking the quality of the product — just last month, NYC's pipes turned out winning water at the State Fair — but even Zucker admits that his friends and family have told him "it was the most brilliant idea they'd ever heard, or the stupidest." [NYP ]

Earlier: NYC Tap Wins Best in H2O