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The Rise of the West Seventies; NYC Nightclubs Step Inside the Box

• Once a near culinary wasteland, the West Seventies are now a dining destination with restaurants like Dovetail and Salumeria Rosi. [NYT]

• After the success of the Box, more nightclubs are adding live entertainment to their offerings. [NYP]

• Mark Bittman’s new book, Food Matters, can be seen as a set of concrete instructions for how to apply the principles of Michael Pollan’s sustainable-food manifesto, The Omnivore’s Dilemma, to real life. [Salon]

• Ads from big food companies like Burger King, Campbell Soup, and Domino’s Pizza will take shots at competitors — a common practice in a bad economy. [WSJ]

The Rise of the West Seventies; NYC Nightclubs Step Inside the Box