A First Look Inside Flip

By and

Flip might be the closest burger equivalent yet to Kramers make-your-own-pizza concept. The blond wood caf on Bloomingdales lower level (right across from Helmut Langs mens collection) allows its customers to micromanage their burgers down to the Pat La Frieda beef blend a choice of short rib, brisket, or an unspecified cut of Wagyu ($12 to $15). You pick your sauce, your cheese, and your additional cholesterol boosters (fried egg, Canadian bacon, regular bacon, or chili). Of course, the tab can add up quickly, as toppings and cheese cost extra. Theres a full bar and Max and Minas ice cream, too, and this being a full-service burger joint cupcakes, shipped in from Carmine Street newcomer Sweet Revenge. Watch a slideshow and then view the menu. Flip opens on Monday.

Flip. Lower level of Bloomingdale's. 1000 Third Ave., at 59th St.
Flip's Menu [PDF]