Grand Slam Giveaway a Hit

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We got a text yesterday: Have a horrible cold which is making me miss free grand slam at dennys. Not fair. Sad, but over 2 million people (about 1,000 per restaurant) did make it out. Ad Age reports that Dennys probably ended up blowing $5 million promoting and giving away the combo, which normally costs $1 to $1.50 to make and sells for $5.99. [Ad Age]