Achatz vs. Coke-licchio
Looks like Grant Achatz might just have taken Tom Colicchio’s Diet Coke ad personally. His Twitter follower, author Peter Sagal, asks him to forgive a passage about Alinea in The Book of Vice and Achatz responds: “No problem. Just don't make a diet coke commercial.... http://tinyurl.com/bl8ddq” [Grant Achatz/Twitter]
