Axe Body Spray: Keeping the Hamptons Classy

By

A couple of days ago, when a publicist chirped that Axe body spray was partnering with Dune, we didnt think twice about it. Thats how jaded weve become to the excesses of douchebauchery. But now the Times writes about the branded mating experience and were like, wow, that really is something. As if Hamptons parties werent bad enough, Axe is now empowering cologne-ial oppressors! You better hope they arent giving out free samples this weekend, or the Jitney back is going to be fragrant with bro-pouri. [NYT]