Greene Grape’s Marketing Strategy: *%$&ing Wine and Feeling Fine


Where wine is concerned, we thought the juice boxes at Xie Xie were the most delightfully dclass thing wed see all week, but then theres the matter of the Greene Grapes Pink in a Box special: $16 for a 1.5 liter box of Domaine de Coudoulis ros. As you can see, someone at either the Manhattan or Brooklyn store had some fun going Justin Timberlake on the box (which contains an airtight bag so the wine can be quaffed for weeks after opening). Per an e-mail accompanying the image: The model wants you to know that the spout is larger than it appears in this picture. Ros is chilled, you know. Wow. Just, wow.