Marketing Gimmicks

Dunkin’s New Donut

Speak of the devil, and a press release from Dunkin’ Donuts will appear. We’re told the winner of the design-a-donut contest (and $12,000) is Jeff Hagar, an Alabama airline employee who created the “Toffee for Your Coffee,” a glazed sour-cream cake donut topped with chopped Heath bar. It’ll be added to on the menu till October 6.

Dunkin’s New Donut