Marketing Gimmicks

Padma Lakshmi, Judge for Hire

Here’s another one to file under “cook-offs as publicity ploys”: This Fashion Week, Padma Lakshmi herself will judge a cook-off between Cynthia Rowley, Edward Bess, Peter Som, and other designers at Bergdorf Goodman’s restaurant. We’re rooting for Rowley, since she is, after all, a New York Diet alumna.

Padma Lakshmi, Judge for Hire