The AP has a story today about the McDonalds at 541 Sixth Avenue in Chelsea, which got an upscale redesign this fall that included knockoff mod furniture, laptop outlets, and other trimmings. Seriously, have you seen this place? It looks more like a W Hotel lobby than a Mickey D's. We got sucked in a while back and were so mind-boggled that we just had to snap some photos (see slideshow). The AP mentions that local office workers have started holding meetings here, but doesn't note that the place is already starting to smell a little like the lower level of the Port Authority Bus Terminal.
Can McDonalds really pull off European style? Its great that theyre trying to make the McRib experience a little classier, but really, it looks like Swatch had a baby with Ikea, and that is not a good thing. Arent lime-green walls and Paul Smithstyle stripes going to look seriously dated once the greasy thumbprints multiply? And doesnt the font they used for Condiments look like someone wrote it in cow's blood? Come on, guys: New York can do better than this! Unlike the Rock N Roll McDonalds in Chicago, this is not the sort of place that Wesley Willis would pay tribute to.
Upscale McDonald's brings European style to NYC [AP via Google]