NBC Green-lights New Cooking Competition From Top Chef Producers

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Because there werent enough culinary competition shows in the world, NBC has signed on a new one called, rather horribly,The United Plates of America. Produced by Magical Elves, who you know and love from Top Chef, itll feature a bunch of apparent newbies (anybody can take part, says the executive producer) competing to impress investors with their chain-restaurant concepts. The winner will get to open four outlets across this great land. And when they fail, maybe Gordon Ramsay can bring in a camera crew and fix them!

NBC reality series cooks up serious competition [Reuters]