Last week there were rumors that Guss Pickles will change its name when it leaves the Lower East Side for Borough Park next month, perhaps owing to a longstanding trademark dispute with Guss Pickles of Cedarhurst. There was also word that, in a game of musical pickle barrels, the Cedarhurst operation might be opening up near Russ & Daughters. Today DNA Info confirms the name change (the Orchard Street store will be called Ess-a-Pickle no relation to Ess-a-Bagel!), and, in the meantime, weve sussed out the Russ & Daughters rumors.
A person who answered the phone at Guss of Cedarhurst told us today, Were trying to work with Russ & Daughters by getting a stand inside of there. According to that person, who didnt give a name, the two venues had a phone call last week, so nothing is definite yet, but he says theres a 50/50 chance something will come of it. Not so fast Joshua Russ Tupper of Russ & Daughters says hes perfectly happy with the pickles he currently sells (they come from a local big pickle place that he declined to name), and though someone from Guss did indeed give him a call last weekend, he says he hasnt entered into any serious talks with them. I took a call and didnt really have a conversation, and said we could talk after the holidays. Clearly, its much too early to say whether Guss will team up with Russ, but this much is clear: Guss is looking to make a move on Manhattan.