Harvard Business School Turns to Noah Tepperberg

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Noah Tepperberg and Jason Strauss will meet with Harvard Business School students today to discuss "the business of nightlife." In February 2009, three HBS students wrote a case study on Marquee (worth reading) addressing such issues as "filler crowd" and the need to build a strong client base. "When I am going out early in the week, on a Monday or Tuesday, I know I am going to run into many people who are serious about going out. Those are the people I like to invite to Marquee," promoter Jonathan Schwartz told the researchers. Tepperberg and Strauss will be available, along with a few doormen, to provide similar insights to America's future executives.

Harvard Students to Get Nightlife Lesson [NYP]