The subject line Deception at Doughnut Plant may have been a bit much, but we can only sympathize with a complaint we just received:
Maybe this isnt as big a deal to other people, but I just found out that the delicious coffee sold at Doughnut Plant on Grand Street is DECAF and its not in any way advertised as such. A friend tipped me off last Friday, and I confronted a woman working at the counter this morning with the rumor. She confirmed it, seemed kind of embarrassed, like I'd found out some big secret, and asked me if I still wanted the coffee I'd ordered. Ive been drinking this coffee almost every day for a year, and its pretty upsetting. Everyone in my office is flipping out most have been here and drinking that coffee longer than I have! Thought you might be interested in the humor or tragedy of the situation.
Interesting indeed after all, Doughnut Plant makes it a point to serve organic, fair-trade coffee. Why wouldnt it be caffeinated? We poured ourselves a strong cuppa and called DP owner Mark Israel for comment.
Israel tells us he doesnt drink caffeine himself, since it makes him sleepless. I really like the taste of coffee, he says. Whether it has caffeine or not is not really important to me. I like the flavor like I like the flavor of chocolate. Israel says, We never tried to trick people he merely hasnt been concentrating on the coffee program at his current establishment because its mostly a wholesale operation (he started serving coffee only when customers clamored for it). But when he opens his new Chelsea location in a few months, he says therell be a lot of surprises and a lot of things Im working on that will be different than Grand Street, including a full (caffeinated) espresso bar. Israel, who still hasnt decided on a purveyor, says the Grand Street location may then get caffeinated also.
Whats funny is that the reader and his colleagues didnt notice the lack of caffeine after more than a year of drinking it. Guess the sugar high was enough.