"Re: Gourmet. They're reviving the brand, not the magazine," Ruth Reichl said on Twitter. "Pity." Women's Wear Daily broke news today of Cond Nast's new digital venture, called Gourmet Live. "Will have cooking, travel. Attempt to attract new readers, via the ipad." The company announced the "immersive and interactive content experience built on an ever-expanding collection of articles, menus, photos, videos and more, encouraging social connectivity and sharing, and game play" today. If that sounds like it means "dumping our entire archives into an app and then adding Facebook Connect," you could be right. Watch the culty video preview below, then wait to download at the end of 2010.
Cond Nast to Launch Gourmet Live [Official site]