Coney Island Low: Boardwalk Dives Told to Shape Up or Ship Out

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Photo: Konstantin Sergeyev

The citys best throwback bar, Rubys, was clinging to life even before Joe Sitt slapped a "For Rent" sign on it back in 2008. Now, according to the Post, its facing another threat, this time from Zamperla, the operator of the new Luna Park. The companys New Jersey subsidiary has told eleven boardwalk operators, including that other beloved dive Cha Chas, to submit business models by Aug. 31 outlining potential upgrades and marketing plans to make their businesses successful. Or else! Upgrades? You dont upgrade a dive bar. Sure, the occasional patron has fallen through the restroom floor into a hole full of rats bigger than dogs, but does that mean we should put a Dunkin Donuts on the boardwalk? Look out, people: If it could happen in Seaside Heights

Coney businesses fear board-walking papers [NYP]