App-Etizing

The Gourmet iPad App Might Have Original Content

Condé Nast announced Gourmet’s impending resurrection as iPad app Gourmet Live in June, and now the project is really starting to staff up. In this morning’s edition of blog guru Elizabeth Spiers’s media-dish newsletter (not available online), she drops the news that she’s overseeing hiring for the app. Her call for “foodies, top notch writers, emerging food photographers, video editors, data junkies and all around amazing editorial and production talent” implies that the brand could include content a little richer than our earlier theory of “dumping their entire archives into an app and then adding Facebook Connect.” Dare to dream.

The Gourmet iPad App Might Have Original Content