City Rendering Imagines the Worst: Ruby’s Replaced by Ruby Tuesday


Joshua M. Bernstein pens a somber good-bye to Rubys in the New York Press today. Of Central Amusements plan to install a sports bar on the boardwalk, he quips, Nothing says revitalization like watching the Knicks bumble away another game in spitting distance of the Atlantic surf. And then theres the matter of that sit-down restaurant. What exactly will it be? Not necessarily a Shake Shack, it seems. How about a Ruby Tuesday? Too far-fetched, you say?

Well check out the above rendering of the citys vision for the boardwalk. Its part of a slideshow that was posted last year (before Central Amusement International came onboard), and it's still on the Department of City Plannings website. You might think the artist had a soft spot for Rubys when he or she put a Rubys Too on the boardwalk, a few doors down from what appears to be a Target, but in actuality, the font and name closely resembles that of Ruby Tuesday. Gah!

Of course, renderings are usually just conceptual, and we have no idea how much guidance the citys Coney Island Development Corporation gave the artist (the CIDC hasnt returned our phone calls). Nor do we know the extent to which the CIDC is influencing Central Amusements tenant decisions (again, the CIDC hasnt bothered returning our phone calls). But there you have it the city is proudly presenting a vision of Coney in which Rubys is replaced by Ruby Tuesday. If things play out anything like this next year, it wont be the rides at Zamperlas new Scream Zone thatll make you want to puke.