And Now There’s a Ketchup Truck

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Photo: Courtesy Heinz

In a world of pourable cream cheese, its no surprise Heinz, that baseline standard for ketchup, continues to reinvent itself: The latest stunt is this truck, which will be passing out samples of the new Heinz "dip & squeeze" package in the meatpacking tomorrow, at Penn Station on Thursday, and at Union Square on Friday (follow @DipAndSqueeze on Twitter for exact locations). Handouts include a "side" of fries.