Marketing Gimmicks

Alain Ducasse Plugs His New App With Canapes

A Mario Batali app? Not that surprising. But an Alain Ducasse app? Crazy, right? Well it happened: Alain Ducasse 1.0 features detailed listings for all of his restaurants and his culinary school, with some recipes thrown in. Nowhere near as ambitious as the Mario app, it’s pretty much a portable version of his website, but we’ll let the master himself try to sell you on it when he appears at the new Wired Store at 692 Broadway (near West 4th Street) from 5 till 7 p.m. this Sunday. The event is free, and food and drink from Benoit will be served. More details here.

Alain Ducasse Plugs His New App With Canapes