Kim Cattrall and Alex Guarnaschelli Can’t Believe It’s Not Butter!

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Photo: Melissa Hom, I Can't Believe It's Not Butter

Weve seen weirder endorsements (Jennie Garth for Hidden Valley Ranch, Bobby Flay and Lori Loughlin for Hellmanns) but yeah, Kim Cattrall is following in Fabios footsteps and is the new spokesperson for I Cant Believe Its Not Butter!, per a press release that promises buttery double entendres when TV ads begin airing in March. But the real surprise: Alex Guarnaschelli of, yes, Butter has coughed up recipes for I Cant Believe Its Not Butter! biscuits and more, and is singing the spreads praises on Babbles Family Kitchen blog, though she warns, Its not butter. It cant just be used in place of butter for all your recipes. Really? Its not butter? We cant believe it! So, is this as wrong as Tom Colicchio shilling for Diet Coke? And how long before vegetable-oil spread is one of the secret ingredients on Chopped?