Organic Avenue Expands to Sullivan Street

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Photo: Courtesy Organic Avenue

Raw-vegan food and juice purveyors Organic Avenue are on the move again. Yesterday the company quietly unveiled its newest location, at 156 Sullivan Street in Soho. It's been a busy year for the brand, which opened a sprawling headquarters and event space in late 2009, followed in close succession by locations in the West Village, inside Norma Kamali on the Upper West Side, a pop-up in the Hamptons, and a location inside David Barton Gym at Astor Place. "I think New York is discovering that there’s an option for fresh, live, organic, vegan food," co-owner Doug Evans told us, mentioning that he'd like to have a presence in every neighborhood where there's interest. (He'll conquer one more 'hood a few weeks from now, when yet another branch opens on Lexington between 73rd and 74th Streets.)

The Sullivan Street shop offers the company's cold-pressed glass-bottled juices, available à la carte or as one of five "Love" cleanses (in case you need to recover from all that pork). You'll also find raw-vegan entrees like salads, raw lasagna, and portabello wraps. Hours are 8 a.m. to 8 p.m. Monday through Friday, and 10 a.m. to 8 p.m. Saturday and Sunday.

Organic Avenue, 156 Sullivan St., nr. Houston St; 212-358-0500