‘Cool’ Hotel Williamsburg Is Almost Open

If you have short bangs and smoke, make an early reservation.

Dressing the staff in Brooklyn Industries is one thing, but launching a website that is drenched in spiked punch, beer magnums, and artisanal everything is a little bit of a cliché, non? Regardless, Hotel Williamsburg on Bedford Avenue is opening next month, and its website is up; it looks like Pillar & Plough, with all of its retro-chic tater tots and coffee-scented squab, run by Andrés Grundy, is almost ready to go too. [Hotel Williamsburg]