‘Cool’ Hotel Williamsburg Is Almost Open

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If you have short bangs and smoke, make an early reservation. Photo: iStockphoto

Dressing the staff in Brooklyn Industries is one thing, but launching a website that is drenched in spiked punch, beer magnums, and artisanal everything is a little bit of a clich, non? Regardless, Hotel Williamsburg on Bedford Avenue is opening next month, and its website is up; it looks like Pillar & Plough, with all of its retro-chic tater tots and coffee-scented squab, run by Andrés Grundy, is almost ready to go too. [Hotel Williamsburg]