Daniel Holzman from the Meatball Shop (and The Meatball Shop Cookbook) tells Grub Street that despite his ongoing support for "ballsy competitors," he hasn't had time to swing by their non-nemesis, the 1,600-square-foot the Meatball Factory, since it opened this week. But other customers certainly have! With vibrant Top Chef alum Dave Martin in the kitchen, and a location already luring the munchie-prone, the Factory is up and running. Expect "upscale comfort food" and meatballs in the shades of traditional, curry, and truffles cream.
The Meatball Factory, 231 Second Ave., at 14th St.; 212-260-8015