A Burger King Bargain for Tender Japanese Women

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Lost in translation?

Just before posting this cholesterol-raising heart-warming YouTube video, where a groom persuades Shake Shack to cater his wedding, A Hamburger Today tweeted this hilarious Burger King ad that raises a couple of questions: If it's "Lady's Day," what happens at night? And also, what's a girl gotta do for an actual burger on the clearance rack, too?