While Paula Deen publicizes her diabetes drug, Guy Fieri wants the world to know that he’s got a new line of kitchen whatnots! It’s actually kind of nutty that this is just happening (wouldn’t Crock-Pots come before cuff links?), but nonetheless, Fieri has announced a deal with Lifetime Brands, Inc. to sell dope kitchenware like cheese wheels and cutting boards, in case someone needs to go “low-and-slow with chili” or “rock out the perfect pizza.” Like All-Clad, but rad! [SF Gate]