"It's like comparing a cell phone of the late eighties to the iPhone 4S!" Mark Pastore of LaFrieda tells Grub Street about Wendy's Black Label Burger, a term the LaFriedas coined exclusively for their supreme Minetta Tavern blend. "What we created for Minetta Tavern is a totally different animal," he says, no pun intended. "It's flattering. It doesn't bother us one bit. Will people get confused? No. Will Wendy's steal some magic we created? Maybe, but that's okay." Incidentally, Pastore plans to try the $5 knockoff and does not plan on suing them, saying that you can't trademark "Black Label," a buzz word used by everyone from Ralph Lauren to Johnny Walker and now lady W, that wench!
Most Viewed Stories
As Promised, Donald Trump’s People Have Sued Chef José Andrés for $10 Million
Now the Owner of Jimmy John’s Is Under Fire for Big-Game Hunting
Wylie Dufresne Will Close Alder at the End of the Month
A Customer Claims In-N-Out Served Him Meth in His Drink
14 New Tartares That Prove Beef Is Still King