Food Porn

Carl’s Jr. Recruits Kate Upton for Its Latest Ad

Someone at Carl’s Jr. must have been listening last week when Kate Upton told us that she craves fries every once in a while. The chain has recruited the Sports Illustrated cover girl for the latest ad in its hot-women-eating-burgers campaign (remember that spot with Padma?) There’s no actual ad yet — it will premiere Sunday, presumably during the Oscars — but there is a behind-the-scenes promo vid with a convertible, cleavage, and hair blowing in the wind. Oh, and plenty of burger-related money shots.

Burger chain Carl’s Jr./Hardee’s snags Kate Upton for ad [USAT]
Related: The Swimsuit Model Dessert Survey

Carl’s Jr. Recruits Kate Upton for Its Latest Ad