Moaning

Neuhaus — the Ultraluxe Inventor of Praline — Flagship Store Opens

Worth every empty calorie.
Worth every empty calorie. Photo: Neuhaus

Belgian chocolate house Neuhaus has been satisfying discriminating sweet-tooths for many years now in New York, but this week marks the opening of their first American flagship store on Madison Avenue. Their remarkably-delicious chocolates are praline-driven (with many more options, like a dark-chocolate killer called Madison, which is comprised of hazelnuts, almonds, and caramelized sugar) and ultra-luxurious in looks; however, the chocolate itself is good enough to convert and snobbify even the most devout cheapo-chocolate lovers.

Neuhaus, 500 Madison Avenue (52nd Street), 212-644-4490

Neuhaus — the Ultraluxe Inventor of Praline — Flagship Store Opens