See Photos of Organic Avenue’s Giant New Pop-up Store in Midtown

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Having noticed the dearth of healthy options in midtown, Organic Avenue founder Denise Mari and CEO Doug Evans leapt on the opportunity to nab a short-term lease at the former Ferragamo store (and onetime bank), a Deco'ed-out nearly 5,000-square-foot space. This morning they opened their pop-up, the largest Organic Avenue location yet, which will run for the next three months and possibly longer. Inside, you'll find a sprawling selection of fruit and vegetable juices and raw, vegan entrees and snacks packed to go, not to mention nondairy yogurt and ice cream made from cashews; there's also a communal table should you prefer to dine in. Midtown lunchers and tourists, take note: The shop is open from 8 a.m. to 8 p.m. during the week and 10 a.m. to 7 p.m. weekends.

Organic Avenue Pop-up, 3 W. 57th St., nr. Fifth Ave.