Free Macaron Alert As FPB Expands

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So pillowy and free! Photo: Melissa Hom

Francois Payard Bakery is opening its third NYC location today, at 1775 Broadway near Columbus Circle, and to draw you in, they're offering a free macaron with each purchase. It's pretty ballsy of FPB to compete with all the giveaways for National Doughnut Day today — so, macarons are the new doughnuts are the new cupcakes? [Midtown Lunch]