Here Comes the ‘Etsy for the Local Foodie’

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In an effort to "create connections between humans" and close the gaps in the hyperlocal handcrafted food scene, two Bay Area entrepreneurs have created Good Eggs, a sort of virtual purveyor's market that's a lot like Etsy, but for food. Founders Rob Spiro and Alon Salant launched the site, Wired reports, by featuring "40 vendors in five Bay Area neighborhoods," including butchers, bread bakers, pie-makers, and any other denizen you'd recognize from an artisanal nursery rhyme. Expansion to Portland, Detroit, Los Angeles, and Brooklyn is already in the works. Put an egg on it! [Wired]