Celebrity chef, role model, and Alton Brown agitator Jamie Oliver signed an open letter denouncing the lucrative junk-food endorsement deals that pay big bucks to sports heroes like David Beckham and Gary Lineker. The Food Revolution role model is accusing Beckham, another kind of role model who has a role in Friday’s Olympics opening ceremony, of “glamorising junk food.” Somewhere in a posh park near Notting Hill, a kid wielding a spatula has just knocked a Pepsi from the hands of another kid with a soccer ball, saying, “Oi, you, fizzy drinks with sugar are shite!” [Independent, Earlier]
