In Retaliation to Soda Ban, a ‘No Drink 4 U’ Banner Hovers

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Ready to fight.

Sun worshipers hoping to ogle bikinis this holiday got a glimpse of something else, with a pro-soda-rights banner that read NO DRINK 4 U looming over New York's most popular beaches. This PR stunt by New Yorkers for Beverage Choices (i.e. "Sip This, Bloomberg") was just one of many Sprite-ly tactics. Moviegoers also got a taste of the resistance with "ushers, ticket-takers and concession workers" wearing shirts that read, I picked out my beverage all by myself. [NYT]