Soda-Makers Spit on Bloomberg’s Ban

Soda takes a stand.

The soda industry is ready to go Fanta on Bloomie's ass. Lobbyists from Coca-Cola and other fizzy big shots are gathering spokespersons, politicians, and high-powered consultants to stand behind them in fighting for thrist-related freedom. There's even a say no to a #sodaban Twitter campaign. Sprite or wrong, it's going to be an uphill battle. The Board of Health whose members were chosen by Bloomberg will vote on July 24. [NYT]