BuzzFeed Launching Its Own Food Section This Fall

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Buzzfeed's expansion continues: executive editor Doree Shafrir tells us the ever-growing brand is all set to launch its own food vertical sometime this fall. They've snagged Bon Appétit online editor Emily Fleischaker to head things up, and she promises "original recipes and food photography" engineered for social-media-sharing among readers. Other details aren't locked down: There's no set launch date or official name yet, but pretty please say they're calling this thing BuzzFood.