Juice Cleanses Are Half-Off for Fashion Week Models

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$30 per day liquid diet: What a deal! Photo: Organic Avenue

In an effort to promote healthy eating, the Council of Fashion Designers of America is giving models a 50 percent discount on Organic Avenue juices and "food" during New York Fashion Week. Because shots of chlorophyll and lettuce wraps are exactly what's going to keep these overworked girls, who actually faint during presentations, satiated. This is one of the most exhausting weeks of the year for them. Focus on making sure there are plentiful proteins and carbs backstage. [BuzzFeed SHIFT]