The Chain Gang

Wendy’s Is Testing Out a Veggie Burger, and It Seems to Be Decent

No beef here.
No beef here. Photo: Scott Olson/Getty Images

Wendy’s has dropped a veggie-burger bomb: Its newest sandwich, being tested in central Ohio near the chain’s Dublin headquarters, comes loaded with a black-bean patty on multigrain bun with Asiago ranch, Colby–pepper jack cheese, tomato, and mixed greens. At least one Wendy’s offering the burger is apparently also testing a build-your-own burger platform, and there’s a customizable version of the veggie option on it. Maybe this was the piece missing from McDonald’s failed version.

So far, customers are giving the $4.50 meatless burger major kudos. Columbus Underground, an area blog, notes demand at one location had the kitchen “running to keep up with the orders.” Also, points out Columbus Underground, “There has not been a time when a burger came out [of] the box looking more like the print advertisements.”

[Columbus Business First via Quartz]

Wendy’s Is Testing Out a Veggie Burger, and It Seems to Be Decent